Design matters for small businesses. This shouldn't be in dispute. Just take a look out there at the most popular companies for an example of how design and visual appeal matter. Coca-Cola. Recognizable design, visibly appealing, good branding = a wildly successful product. Apple. All the same attributes apply. The difference between these companies and your own isn't in WHAT they're marketing but in HOW they're marketing it. If you're a small business owner, you're filling a need in the marketplace and offering people something they want. If you're a successful small business owner, you're just doing that successfully.
Read the full story here: Why Design Matters for Small Businesses
We've talked before about the importance of office design, but if there's one thing that can be reiterated, it's this. Having an office with a cool, functional design and that is set apart and unique from your competitors has been shown in multiple employee studies to boost employee satisfaction which, in turn, leads to a boost in productivity. Why wouldn't you want to boost your productivity? Today we're going to take a look at the way Booksource, a book wholesaler, does office design.
Read the full story here: Coolest office spaces: A Hogwarts conference room and other wild designs at Booksource